The Zoom Project was conceived together with the opening of the greatest Monopoly Media network in Bucharest’s subway stations.
Over 600 plasma screens with more than 50 special players and a fiber-optic project extended on tens of kilometers have dislocated resources and revealed the know-how we have managed to gain across the past years.
The 42 most important stations are covered each by Monopoly Media with 16 screens of 42” diagonal.
The intense traffic of thousands of travelers every day brings a strong contribution to the great turnover that reveals this project’s breadth.
The public at the subway is one in constant motion, thirsty for knowledge and animation, moving underground, where nothing else interesting is happening.
Active people who chose to travel by subway are the perfect target for advertisers. Their campaigns’ varied content (strong, important news, etc.) is provided by our company’s programs.
Zoom In aims to become a “networks network”, when, in the near future, proximity advertising will be present in each subway station.
With nearly 4,000 screens in action and a clearly defined cross-media strategy, Monopoly Media is the flagship DOOH operator in East Europe.